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Product Navigation: Home > Berkley
Berkley (HighJacker (100mm))
Experience explosive top water action with the Berkley® HighJacker. Designed for targeting aggressive schooling fish, the Berkley® HighJacker has been refined to deliver the long-distance casting needed for targeting fish that are actively chasing schools of bait. It’s unique hydrodynamic shape is ideal for matching smaller bait while its weighting system allows for easy walking actions at high speeds.
Price: $10.99 Approx. US Price: $7.8
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Berkley (Tournament Cull Markers)
T- Handle design for quick catch and release
Includes conservation clips as a no-tear solution
Storage hanger provides quick and easy access to your cull marker.

Price: $23.99 Approx. US Price: $17.03
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Berkley (PowerBait Attractant)
Enhance any lure with the water-soluble PowerBait Attractant. Available for the most popular fish species in a 8oz Bottle
Price: $6.99 Approx. US Price: $4.96
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Berkley (Magic Swimmer (095))
The Original. The Magic Swimmer® is a revolutionary design that undulates its jointed body and presents a very natural swimming action, even during steady retrieves. Popular with anglers worldwide and used to attract all species in all types of water, its natural swimming action is just too much for game fish to resist. Available in hard or soft versions, the Magic Swimmer is all about the tapered nose and humpbacked head which slices through the water, making turbulence first on one side, then the other.
Price: $12.99 Approx. US Price: $9.22
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Berkley Big Fish Lip Gripper (Lip Gripper)
With the Berkley® Big Game Lip Grip you can quickly and easily secure your catch without injuring the fish.
Price: $29.99 Approx. US Price: $21.29
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Berkley Choppo (75mm)
Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s durable tail propeller won’t melt in your tackle box, and the enhanced surface area provides more sound and spray. The precision balance of the bait ensures that its action begins immediately and it swims straight at a variety of speeds.
Price: $13.99 Approx. US Price: $9.93
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Berkley Choppo (90mm)
Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s durable tail propeller won’t melt in your tackle box, and the enhanced surface area provides more sound and spray. The precision balance of the bait ensures that its action begins immediately and it swims straight at a variety of speeds.
Price: $13.99 Approx. US Price: $9.93
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Berkley Choppo (120mm)
Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s durable tail propeller won’t melt in your tackle box, and the enhanced surface area provides more sound and spray. The precision balance of the bait ensures that its action begins immediately and it swims straight at a variety of speeds.
Price: $13.99 Approx. US Price: $9.93
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Berkley Electric Fillet Knife (110 Volt)
Fillet your catch with ease using the ergonomically designed Berkley® electric fillet knife with precision ground blades.
Price: $42.99 Approx. US Price: $30.52
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Berkley Fish Grip (Gloves)
Safely handle your slippery catch with the Berkley® Coated Fish Gloves.
Price: $3.99 Approx. US Price: $2.83
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Berkley Flicker Shad (Jointed Size 5)
Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is individually tank tested ensuring this proven all-purpose trolling bait works right out of the package.
Price: $6.99 Approx. US Price: $4.96
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Berkley Flicker Shad (Jointed Size 7)
Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is individually tank tested ensuring this proven all-purpose trolling bait works right out of the package.
Price: $7.99 Approx. US Price: $5.67
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Berkley Fusion19 (Heavy Cover Flipping)
Berkley Fusion19 hooks are for everyone, from the novice to the avid angler. The Heavy Cover hook is an extremely strong hook used for flipping into the heaviest cover. The Heavy Cover hook features a stainless steel bait keeper designed to stay rigged, cast after cast. The front of every package provides soft-bait recommendations.
Price: $7.49 Approx. US Price: $5.32
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Berkley Fusion19 (Weighted Swimbait)
Berkley Fusion19 hooks are for everyone, from the novice to the avid angler. The Weighted Swimbait hook keeps all your swimbaits secure and running straight. Each hook features a weight and center pin attachment. The front of every package provides soft-bait recommendations.
Price: $7.49 Approx. US Price: $5.32
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Berkley Fusion19 (Swimbait Hooks)
Berkley Fusion19 hooks are for everyone, from novice to the avid angler. The Swimbait hook is the ideal soft plastic hook and features a center pin screw lock attachment to keep your bait locked in and secure. The front of every package provides soft-bait recommendations
Price: $5.99 Approx. US Price: $4.25
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Berkley Fusion19 (Weighted EWG)
Berkley Fusion19 hooks are for everyone, from the novice to avid angler. The Weighted EWG hook features a strategically placed lead weight to cast your bait into the strike zone. The front of every package provides soft-bait recommendations.
Price: $7.49 Approx. US Price: $5.32
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Berkley Fusion19 (Wide Gap Weedless)
Berkley Fusion19 hooks are for everyone, from the novice to the avid angler. Weedless Wide Gap hooks feature a fluorocarbon weed guard to pitch your bait into the heaviest cover. A great hook for the wacky rig technique. The front of every package provides soft-bait recommendations.
Price: $7.49 Approx. US Price: $5.32
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Berkley Fusion19 (Drop Shot Hooks)
Berkley Fusion19 hooks are for everyone, from the novice to the avid angler. Drop Shot hooks were designed for suspended dropshot presentations and can also be used for other applications. The front of every package provides soft-bait recommendations.
Price: $5.99 Approx. US Price: $4.25
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Berkley Fusion19 (Superline EWG)
Berkley Fusion19 hooks are for everyone, from the novice to the avid angler. The Superline EWG is a larger diameter hook designed to fish braid in heavy cover. The front of every package provides soft-bait recommendations.
Price: $5.99 Approx. US Price: $4.25
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Berkley Fusion19 (Offset EWG Hooks)
Berkley Fusion19 hooks are for everyone, from the novice to the avid angler. The EWG hook is one of the most popular and versatile hooks for soft baits and covers a variety of bait types and techniques. The front of every package provides soft-bait recommendations.
Price: $5.99 Approx. US Price: $4.25
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Berkley Fusion19 (Weighted Frog Hook)
Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Weighted Frog Hook fits perfectly into soft body frogs – especially the Berkley PowerBait® Buzz’n Frog and Beat’n Frog.
Price: $5.99 Approx. US Price: $4.25
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Berkley Fusion19 (Frog Hook)
Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Frog Hook fits perfectly into soft body frogs – especially the Berkley PowerBait® Buzz’n Frog and Beat’n Frog.
Price: $5.99 Approx. US Price: $4.25
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Berkley Fusion19 (Octopus Hooks)
Berkley Fusion19 hooks are for everyone, from the novice to the avid angler. One of the most popular styles, the Octopus is a multi-species hook that can accommodate a wide variety of live and artificial baits. The front of every package provides bait recommendations.
Price: $4.99 Approx. US Price: $3.54
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Berkley Fusion19 (Swing Head)
Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Swing Head features an EWG style hook with a free-swinging football head that increases the action of soft plastics as they are dragged across the bottom. Each package provides ideal bait recommendations.
Price: $8.99 Approx. US Price: $6.38
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Berkley Fusion19 (Underspin)
Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Underspin pairs perfectly with a variety of baits due to its conical bait keeper, and it provides additional fish-attracting flash with its bright willow blade. Each package provides ideal bait recommendations.
Price: $5.99 Approx. US Price: $4.25
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Berkley Fusion19 (Tube Jig)
Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Tube Jig is a tried-and-true classic design for tubes and other hollow bodied baits. Each package provides ideal bait recommendations.
Price: $5.99 Approx. US Price: $4.25
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Berkley Fusion19 (Offset Circle Hook)
Berkley Fusion19 hooks are for everyone, from the novice to the avid angler. The Circle is a modern design for the conservation-conscious angler who also wants a higher hook-up ratio. The front of every package provides bait recommendations.
Price: $7.49 Approx. US Price: $5.32
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Berkley Fusion19 (Treble 1x Strong Hooks)
Berkley Fusion19 hooks are for everyone, from the novice to the avid angler. The Treble Hook is an instrumental hook design used in a wide variety of angling methods. Each front of every package provides bait recommendations.
Price: $7.49 Approx. US Price: $5.32
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Berkley Hit Stick (BHBHSF13)
After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique high-speed rolling balsa action – but the Berkley® Hit Stick has done just that. True balsa-like action with the weight, durability, and casting ability of a hard-plastic lure.
Price: $9.99 Approx. US Price: $7.09
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Berkley Hit Stick (BHBHSF11)
After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique high-speed rolling balsa action – but the Berkley® Hit Stick has done just that. True balsa-like action with the weight, durability, and casting ability of a hard-plastic lure.
Price: $9.99 Approx. US Price: $7.09
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Berkley Homostat Pliers (6 Inch)
With Berkley®, everyday anglers will get it all; performance, value, and reliability to make fishing more enjoyable.
Price: $6.99 Approx. US Price: $4.96
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Berkley J-Walker (120mm)
Whether you are a weekend warrior or a seasoned pro, this classic top water lure is designed to deliver explosive top water action. Berkley® J-Walkers feature a sleek tail weighted design that has been refined through countless prototypes to provide casting distances while their hydrodynamic shape, precision balance point, and resting position allow for an easy walk the dog action that has been proven on the water. Topped off with Fusion19™ hooks, Berkley® J-Walkers are sure to impress anglers of all skill levels.
Price: $10.99 Approx. US Price: $7.8
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Berkley Long Reach Pliers (11 Inch)
Corrosion resistant carbon steel jaws with an ergonomic co-molded handle design and adjustable lanyard create ideal pliers for managing your catch.
Price: $21.99 Approx. US Price: $15.61
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Berkley Pliers (Chrome Pink Pliers)
With Berkley® pliers, everyday anglers will get it all; performance, value, and reliability to make fishing more enjoyable.
Price: $6.99 Approx. US Price: $4.96
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Berkley Portable Digital Scale (50 LB)
8 inch stainless steel blades resist corrosion
side release buttons prevent accidental blade release during operation
Runs on 110 volt power for maximum performance
Includes carrying case

Price: $24.99 Approx. US Price: $17.74
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Berkley PowerBait (HD 6 Inch Hollow Belly)
Bekley Powerbait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresisteble scent and flavor - the exclusive Powerbait formula. Fish love Powerbait so much they hold on 18 times longer, giving you the time and confidence to feel more bites - Set more hooks and Catch more fish!
Price: $12.99 Approx. US Price: $9.22
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Berkley PowerBait (6 Inch Hollow Belly)
Bekley Powerbait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresisteble scent and flavor - the exclusive Powerbait formula. Fish love Powerbait so much they hold on 18 times longer, giving you the time and confidence to feel more bites - Set more hooks and Catch more fish!
Price: $8.99 Approx. US Price: $6.38
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Berkley PowerBait (HD 4 Inch Hollow Belly)
Bekley Powerbait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresisteble scent and flavor - the exclusive Powerbait formula. Fish love Powerbait so much they hold on 18 times longer, giving you the time and confidence to feel more bites - Set more hooks and Catch more fish!
Price: $12.99 Approx. US Price: $9.22
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Berkley PowerBait (4 Inch Hollow Belly)
Bekley Powerbait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresisteble scent and flavor - the exclusive Powerbait formula. Fish love Powerbait so much they hold on 18 times longer, giving you the time and confidence to feel more bites - Set more hooks and Catch more fish!
Price: $8.99 Approx. US Price: $6.38
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Berkley PowerBait (The General)
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites - Set More Hooks and Catch More Fish!
Price: $6.99 Approx. US Price: $4.96
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Berkley PowerBait (Jester)
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites - Set More Hooks and Catch More Fish!
Price: $5.99 Approx. US Price: $4.25
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Berkley PowerBait (3" Power Grub)
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites - Set More Hooks and Catch More Fish!
Price: $4.99 Approx. US Price: $3.54
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Berkley PowerBait (5" Power Grub)
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites - Set More Hooks and Catch More Fish!
Price: $5.99 Approx. US Price: $4.25
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Berkley PowerBait (Night Crawler)
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites - Set More Hooks and Catch More Fish!
Price: $6.99 Approx. US Price: $4.96
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Berkley PowerBait (3.5 inch Ripple Shad)
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites - Set More Hooks and Catch More Fish!
Price: $5.99 Approx. US Price: $4.25
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Berkley PowerBait MaxScent (The General)
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest-to-catch fish. The soft, yet durable material provides for life-like action and easier hook-ups producing multiple fish on each bait.
Price: $8.99 Approx. US Price: $6.38
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Berkley PowerBait MaxScent (Flatnose Minnow)
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest-to-catch fish. The soft, yet durable material provides for life-like action and easier hook-ups producing multiple fish on each bait.
Price: $10.49 Approx. US Price: $7.45
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Berkley PowerBait MaxScent (Hit Worm)
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest-to-catch fish. The soft, yet durable material provides for life-like action and easier hook-ups producing multiple fish on each bait.
Price: $10.49 Approx. US Price: $7.45
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Berkley PowerBait MaxScent (Flat Worm 3.6 inch)
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest-to-catch fish. The, soft yet durable material provides for life-like action and easier hook-ups producing multiple fish on each bait.
Price: $9.99 Approx. US Price: $7.09
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Berkley Spy Bait (Spy and Spy Slow Sink)
A new level of Berkley® finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy spinning props and a tailor-made tight shimmying action, the SPY delivers an ideal spybait action on the fall and throughout the slowest retrieves.

Price: $13.99 Approx. US Price: $9.93
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Berkley Straight Nose Pliers (6 Inch)
Corrosion resistant carbon steel jaws with an ergonomic co-molded handle design and adjustable lanyard create ideal pliers for managing your catch, tackle and gear.
Price: $14.99 Approx. US Price: $10.64
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Berkley Trilene (XL Smooth Casting)
The Best Trilene XL Ever! Stronger and Smoother than ever, the improved formula has 20% greater knot strength and over 50% greater wet strength. 20% more flexible, for smooth casting and maximum manageability.
Price: $9.99 Approx. US Price: $7.09
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Berkley Trilene (XT Extra Tough)
The Best Trilene XT® Ever - Extra Tough for rough fishing conditions! Today’s formula is over 45% more flexible PLUS has improved abrasion resistance and knot strength than the original formula!
Price: $9.99 Approx. US Price: $7.09
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